Our team designed a car for the future, enhancing the rally-racing experience.
I focused on the UI/UX of the dashboard interface, designing key driving features that help drivers navigate efficiently and perform at their best.
To develop an innovative design that integrates emerging automotive technology while preserving the excitement of rally racing.
Sponsored project by Jeep
UI/UX Design,
Interaction Design,
Visual Design, Collaboration
Sep 2024 - Dec 2024
Figma, Abobe Illustrator, Adobe After Effects
What does Jeep mean
in different global markets in 2050?
Our team set out to enhance rally racing, one of Jeep's core brand identities that showcases its power and legacy.
By integrating a new interface design and cutting-edge future technologies, we aimed to redefine the rally-racing experience while staying true to Jeep's adventurous spirit.
South Africa
South Africa is known for its natural landscapes, especially its off-road experiences.
It is one of the fastest-growing tourist destinations, with a rising interest in nature and adventure activities worldwide.
"I wanted to integrate AI in a way that enhances the driving experience without making it feel overcomplicated."
"I hope driving becomes high-tech with less effort, but I’m unsure about its safety."
"If there were an easier and safer way to try rally racing, that would be exciting."
"Personalized navigation and discovery features can enhance the driving experience, helping users find unique, hidden destinations effortlessly."
For rally racing, AI-Driven Voice Command could emerge as a key feature, enabling hands-free, high-speed navigation on extreme terrains.
After several discussions about the interior shapes, we decided on a spacious head-up display (HUD) to enhance the driver's visibility from any angle.
- The speed bar is positioned in front of the steering wheel and should always remain visible.
- Variable information is shown in the center and adapts based on te situation, adjusting according to the circumstances as neded.
- ETA and temperature indicators are placed on the left side.
An automatic detection system is enabled to help avoid obstacles.
A 3D map shows the topography of the terrain, while a live ranking system tracks the time elapsed and the driver’s position in the race.
Geometric, Bold, Sleek
Partnered with an industrial designer to develop innovative and functional solutions.
✅ User-Centered Research
Conducted in-depth studies on EV and automobility trends to uncover user needs and expectations.
✅ Futuristic & Practical Design
Applied user-centered thinking to create an engaging, forward-looking experience.
✅ Tech & Usability Balance
Integrated cutting-edge technology while ensuring an intuitive and user-friendly interface.
Potential next steps include:
🔹 Real-World Usability Testing
Conduct long-term testing with rally racers to refine dashboard performance under extreme conditions like glare, dust, and vibrations.
🔹 High-Fidelity Interactive Prototype
Build a motion-rich prototype to simulate real-time driving scenarios and enhance user interaction testing.
🔹 Voice & Haptic Integration
Implement voice commands and haptic feedback for hands-free control, ensuring safer and more responsive interactions.
seohyun9414@gmail.com
©2025 Ellie Kim