Product DesignerSan Francisco
Jeep 2050: The Future of Off-Road Racing
  
 


    


OVERVIEW
Our team designed a car for the future, enhancing the rally-racing experience. 
I focused on the UI/UX of the dashboard interface, designing key driving features that help drivers navigate efficiently and perform at their best.
MISSION
To develop an innovative design that integrates emerging automotive technology while preserving the excitement of rally racing.
PROJECT
Sponsored project by Jeep

SKILLS
UI/UX Design,
Interaction Design,
Visual Design, Collaboration
DURATION
Sep 2024 - Dec 2024
TOOLS
Figma, Abobe Illustrator, Adobe After Effects



DefininG our goal
What does Jeep mean
in different global markets in 2050?
TEAM
Our team set out to enhance rally racing, one of Jeep's core brand identities that showcases its power and legacy. 

By integrating a new interface design and cutting-edge future technologies, we aimed to redefine the rally-racing experience while staying true to Jeep's adventurous spirit.


Ellie Kim     Wayne Torres     Sitian Li     Kacey Vasquez   Siti Li
TARGET AREA
South Africa

South Africa is known for its natural landscapes, especially its off-road experiences.
It is one of the fastest-growing tourist destinations, with a rising interest in nature and adventure activities worldwide.





Research User & Technology USER INTERVIEWS
"I wanted to integrate AI in a way that enhances the driving experience without making it feel overcomplicated."
"I hope driving becomes high-tech with less effort, but I’m unsure about its safety."
"If there were an easier and safer way to try rally racing, that would be exciting."
"Personalized navigation and discovery features can enhance the driving experience, helping users find unique, hidden destinations effortlessly."




DRIVING TECHNOLOGIESFuture driver technology in 2050 will integrate AI-driven brain-computer interfaces, building on current autonomous vehicle advancements that use deep learning for real-time sensor data processing, close-range object detection, and high-precision mapping. 

For rally racing, AI-Driven Voice Command could emerge as a key feature, enabling hands-free, high-speed navigation on extreme terrains.



User Story


Dashboard concept


Dashboard Design in Collaboration with Industrial Designers


Car Exterior Specification
           
Discussion on Dashboard Creation






Low-fidelity Prototyping


After several discussions about the interior shapes, we decided on a spacious head-up display (HUD) to enhance the driver's visibility from any angle.

- The speed bar is positioned in front of the steering wheel and should always remain visible.
- Variable information is shown in the center and adapts based on te situation, adjusting according to the circumstances as neded.
- ETA and temperature indicators are placed on the left side.




High-fidelity Prototyping
Feature 01: Obstacle Detection
An automatic detection system is enabled to help avoid obstacles.



Feature 02: Terrain Navigation & Racing Status
A 3D map shows the topography of the terrain, while a live ranking system tracks the time elapsed and the driver’s position in the race.


Feature 03: Vehicle Performace The dashboard displays engine, brake, suspension, and turbo boost data, while a holographic 360° view enhances off-road control.




DeMonstration video

Style Guide
Geometric, Bold, Sleek



ADDItional project  VR Racing Game Design for a fun and immersive adventure.
Feature 01Sharp Curve Ahead
Feature 02 Auto-Guided Path
Feature 03Obstacle Detection







Key Takeaways ✅ Cross-Disciplinary Collaboration
Partnered with an industrial designer to develop innovative and functional solutions.

✅ User-Centered Research
Conducted in-depth studies on EV and automobility trends to uncover user needs and expectations.

✅ Futuristic & Practical Design
Applied user-centered thinking to create an engaging, forward-looking experience.

✅ Tech & Usability Balance
Integrated cutting-edge technology while ensuring an intuitive and user-friendly interface.


NEXT I would focus on further refining the design through advanced testing and prototyping to push the dashboard's usability even further. 
Potential next steps include:

🔹 Real-World Usability Testing 
Conduct long-term testing with rally racers to refine dashboard performance under extreme conditions like glare, dust, and vibrations.

🔹 High-Fidelity Interactive Prototype
Build a motion-rich prototype to simulate real-time driving scenarios and enhance user interaction testing.

🔹 Voice & Haptic Integration
Implement voice commands and haptic feedback for hands-free control, ensuring safer and more responsive interactions.




seohyun9414@gmail.com


©2025 Ellie Kim